Monday, January 6, 2014

Why Blogger Blogs Should Switch to Google +

Yep, I said it. And with good reason. I was hesitant to switch too, but it was worth it!

Here's the thing, Google wants people to use Google + so they're making it harder to use old blogger methods. Honestly though, I don't mind. Change is a good thing.

What I do mind is that even though I'm enjoying using Google + not everyone wants to make the switch. It's so much harder for me to find blogs this way. I'm not saying you should switch for that reason alone, but it doesn't hurt visibility.

Anyway, here's the top three reasons to change your Blogger blog to Google +

1. Visibility - I know I said this above, but there's more to it. Google + pages are ranked higher than other social media outlets. If you switch over, you can have your posts automatically publish to your + homepage and therefore draw more readers to your blog.

Plus, bloggers who use Google + go there often to visit other blogs. That makes the chances of your post being seen more likely.

2. It fits today's fast paced world -There's been a lot of talk about how blogging is a dying art form and how tweets and short Facebook posts trump longer articles. Switching to Google + actually helps with that.

Because it's more like Facebook, people can view the beginning of your post, give it a plus one and not feel obligated to come read the whole thing. They're still seeing you, and maybe if they see you enough, they'll come read. Plus one's are fantastic because it keeps sharing which gives you even more visibility. Don't take that opportunity for granted.

3. It connects bloggers in a way they've never been connected before - Yes there have been awesome comment apps like Disqus that allow you to reply to your readers and interact, but Google + takes it to a whole new level. When you connect your blog to Google + and someone leaves a comment, they have the opportunity to share that comment with everyone that follows them on Google + (again, visibility).

Even more than that, when you reply to your commenters they notice it sooner, and it's a lot easier to start a conversation rather than it being one comment and one reply. Isn't blogging about getting people talking anyway? Well Google + is great way to do that.

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Any questions about Google +? Those of you who use it, why did you switch? Those of you who don't, what's holding you back?
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